By Charity Hanley
A response to a public conversation with Charles Best on February 15, 2012.
Since 2000, Donorschoose.org has raised more than $100 million to fund classroom projects in public schools across the country, reaching more than 6 million students. On its site, teachers post projects like trips to an aquarium or requests for dictionaries, construction paper, even iPads to make classroom lessons come to life. Anyone can go online, pick a project, and donate as little as $5 to the project that interests them most.
CEO and founder Charles Best believes the nonprofit’s success has been fueled by the “pent-up innovation” of teachers and donors. Donorschoose.org, he said, gives teachers an unparalleled platform to develop new and creative solutions to the challenges they confront in their classrooms. And donors see exactly where their money is going. As with other peer-to-peer philanthropy sites like Kiva or even Kickstarter, they connect to the donation on a personal level, giving to their hometown, their favorite sport, or the class reading their favorite book from 7th grade.
But too much choice can be a problem, Best admitted. In some cases, donors found it too difficult to choose a project, and after looking through three or four web pages, they left without donating. Identifying a passion, said Best, “wasn’t in their muscle memory.” I am not so sure.





